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Nintendo Co., Ltd. (Japanese: 任天堂株式会社) is a video game company originally founded on September 23, 1889. When founded by Fusajiro Yamauchi, it was a card producer. In 1963, Hiroshi Yamauchi renamed the company from Nintendo Playing Card Co. Ltd. to just Nintendo Co., Ltd. and began changing industries to such things as a taxi company, a love hotel chain, a TV network, and a food company. About three years after the company name was changed, Nintendo became a video game developer. Nintendo is the publisher of the Fire Emblem series of video games.