Fire Emblem Awakening pre-release information
In the lead-up to its release, Fire Emblem Awakening was the subject of extensive promotional coverage, an apparent part of an effort by Nintendo to hype it up as a major release. Though the initial announcement in September 2011 was brief and given little attention or supporting data, the promotional effort picked up as of December's Nintendo Direct press conference; from that point, the website launched and subsequently regularly updated, and there were new pieces on the game in Japanese magazines at a steady rate of almost one per two weeks.
Fire Emblem Awakening was announced only briefly on September 13, 2011 at Nintendo's 3DS Conference in Japan, then known only as Fire Emblem 3DS. Two videos were released on the official website. It was noted by IGN staff that its graphics looked better than Radiant Dawn for the Wii. In addition, one new feature of the game was two-on-one battles. The game was shown to feature the return of a world map for traveling between the different towns and purchasing items, something that had not appeared since The Sacred Stones.
As reported in the Japanese Nikkei newspaper, Awakening was the first Nintendo game to offer paid downloadable content, allowing the purchase of additional content through credit cards or prepaid cards, each for several hundred yen. In addition to the standard version with just the game, priced at ¥4,800, a special edition priced at ¥19,800 was announced, containing the game, a limited-edition Nintendo 3DS console, and 1000 free eShop points.
A third trailer was released during the December 27 Nintendo Direct press conference. Although the segment was less than two minutes long (running from roughly 34:25 to 36:08), many new pieces of information were acquired; most importantly, a title, Fire Emblem Awakening, and a Japanese release date, April 19, 2011, were revealed. New characters were revealed, along with the fact that every character would be voiced, a first for the series. Several former games were mentioned in the video: Gaiden and Seima no Kōseki, in reference to the traversable world map, and Genealogy of the Holy War, Thracia 776, Seima no Kōseki, Sōen no Kiseki, and Akatsuki no Megami, in reference to the skill system. The skill system in this game was stated to be more open than in previous games, and skills could be rearranged with more freedom than in the past.
New magazine advertisements soon appeared in February 2012, the first in Japanese magazine Jump on February 10. A section of English text describing the game's story and confirmation on several details, such as the free map and the title, were included. Quite notable was the announcement of the Avatar concept reappearing in Awakening - a customizable main character to represent the player. Next, on February 14, a large feature was published in Famitsu, Japanese gaming magazine, revealing many plot details, especially about Chrom, Lissa, and My Unit.
On February 21, during a Nintendo Direct broadcast, Awakening was confirmed for release in Europe, sometime in 2012. Additionally, a new trailer was released, showing off voice-acting during battles and a transformation, similar to that of a tiger laguz. DLC for Japan was confirmed to be free until the end of May as well.
- Nintendo 3DS Conference 2011 trailer
- Nintendo 3DS Conference 2011 trailer
- Nintendo Direct Dec. trailer
- Nintendo Direct Feb. 21 trailer
- Japanese overview trailer
- Intro cutscene
- Second Japanese overview trailer
- Class overview trailer
- Second television commercial
- Lucas M. Thomas: 3D graphics that look better than the series' most recent Wii installment.
- Lucas M. Thomas: Two-on-one battles in this FE sequel. That's new.
- Fire Emblem 3DS at Nintendo's 3DS conference
- Fire Emblem 3DS video shown at Nintendo's 3DS conference
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